His speciality: BRANDING CODE® – the establishment and management of brands based on the latest findings in behavioural economics.
He studied business administration with a focus on marketing. At the end of the 80s he started his career with the newspaper Abendzeitung in Munich. Until the mid-90s, Christian Chlupsa was a presenter on a variety of radio stations. He wrote his PhD thesis on implicit communication and received his PhD at the University of Plymouth. He is a guest lecturer at various colleges and universities. Christian Chlupsa is professor at FOM University of Economics and Management.